Detailing work seen 27.5 million times
Max Protect fits paint protection film and ceramic coatings and looks after some of the best cars in the country. We turned the work in their studio into short-form video that reached millions of car enthusiasts.
- Client
- Max Protect
- Page
- @maxprotect
- Sector
- Detailing & paint protection
- What we did
- Short-form video content
- Platform
27.5M
views across five reels
12.1M
views on a single reel
40K
Instagram followers, up from 7,000
+471%
follower growth
Where they started
Max Protect's work is meticulous: paint protection film, ceramic coatings and wheel work on Porsches, supercars and rare builds. But on social, most detailing feeds look the same: a finished car under studio lights, posted to the people who already follow.
They had around 7,000 Instagram followers. The goal was content that made people stop and watch the craft itself, so the brand reached enthusiasts far beyond the people already looking for a detailer.
Close-up on the process
We filmed the satisfying parts up close: wheels coming off, film going on, finishes coming up. It's process footage people watch to the end and replay, and that's what the algorithm rewards.
Three of the five biggest reels are just that: a pair of gloved hands and a high-end car, shot tight.
The car is the hook
A rare car on the studio floor stops the scroll on its own. We open on the car and let the work be the reason people stay, so every reel doubles as a showcase of the kind of cars Max Protect is trusted with.
Where they are now
Five Max Protect reels passed 2 million views: 12.1 million, 7.4 million, 3 million, 2.9 million and 2.1 million, or 27.5 million between them. Instagram grew from around 7,000 followers to 40,000, an increase of 471%.
For a detailing studio, that's its work in front of millions of the people who buy protection for their own cars, and a following that shows prospective customers the standard of cars that come through the door.
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